Performance marketing
Paid media on Meta, Google, TikTok and Snapchat, plus SEO for the searches you are not paying for, structured so you can trace the spend to something the business actually cares about.
What you get
Why businesses ask for this.
Campaigns structured around an outcome agreed before launch.
Tracking checked first. Optimising against a broken signal wastes budget.
Creative and media handled together, so a weak ad is diagnosed rather than blamed.
Ad spend and management fees quoted separately, so you can see what you are paying for.
Included
What's in scope.
Meta, Google, TikTok and Snapchat campaigns
Campaign and audience structure
Ad creative production
Conversion tracking setup
Reporting against the agreed outcome
Account and campaign audit
Process
How it runs.
- 01
Audit
What is running now, what is tracked, and what the numbers can currently prove.
- 02
Structure
Accounts, campaigns and audiences built around the outcome.
- 03
Creative
Ads produced in-house, in the formats each platform rewards.
- 04
Launch
Live with tracking verified before spend starts.
- 05
Optimise
Change what the data says to change; report what changed and why.
Questions
Before you ask.
Who owns the ad accounts?
Account ownership and access are agreed in writing before anything launches. Ask us to put it in the scope and we will.
Is ad spend included in your fee?
No. Ad spend and management fees are quoted separately so you can see exactly what goes to the platform and what goes to us.
What if our tracking is a mess?
That is usually where we start. There is no point optimising against a signal that is not arriving. See tracking and analytics.
Related
Often briefed together.
Next step
Spend measured against enquiries, not impressions.